(St. Louis, MO – BIGFOOT PR) – BIGFOOT 4×4, Inc. proudly announced this week their latest marketing partnership in the form of a two-year agreement with Mason City, IA-based Varied Industries Corporation (Vi-COR®), manufacturer of world-class fermentation products for animal feeds. This sponsorship stands as yet another ground-breaking achievement by Team BIGFOOT in their quest to introduce non-automotive related sponsors to the monster truck industry.

The crown jewel of this new sponsorship will be the “Vi-COR® The Power of V®” branded BIGFOOT® monster truck, which features Vi-COR and BIGFOOT logos atop a black and white “dairy cow” themed paint scheme that will be sure to turn heads and attract attention, along with a corresponding tractor-trailer transporter. The Vi-COR/Celmanax BIGFOOT will make its public debut October 4th through the 8th in Madison, WI as part of the Vi-COR display at the World Dairy Expo. The truck will then go on to make its competition debut in Redmond, OR as part of the E3 Spark Plugs Monster Nationals non-points-invitational event at the Deschutes County Fairgrounds arena.

The awesome looking new Vi-COR Bigfoot is unveiled at the Bigfoot 4x4 shop in Hazelwood, Missouri.

“We are extremely excited about this new partnership with Vi-COR,” said BIGFOOT VP of Sponsorships & Business Development, Bob Trent. “We feel that Vi-COR’s history of innovation and quality, and their use of extensive research to achieve successful results, aligns perfectly with those same values for which BIGFOOT has been known for over 35 years!”

Vi-COR President, Mark Holt, was equally enthusiastic about this new venture for the two companies: “Much like Vi-COR, the BIGFOOT operation started off small and through hard work, dedication, and innovation has become truly a global influence in their field. Our customers and many of BIGFOOT’s fans are the same people, and we feel that working with BIGFOOT is the perfect way to help convey to our customers that using Vi-COR’s Celmanax is the perfect way to flatten their feeding costs!” Fans can expect to see the Vi-COR/Celmanax BIGFOOT at 20 or more events each year as part of the two-year agreement, along with a full merchandise campaign to support the new truck. The Vi-COR/Celmanax BIGFOOT is slated to compete in the 2012 Monster Nationals points championship alongside the defending series champ and team truck, the Monster Nationals E3 Spark Plugs BIGFOOT, and is sure to be a hit with fans.

Great Vi-COR branding on not only the truck, but also on the hauler.

For more information on Vi-COR and Celmanax and to learn more about their world-class lineup of fermentation products for dairy, beef, swine, and poultry, as well as their Milk to the Max® program and user testimonials, visit them online at www.vi-cor.com.

About Varied Industries Corporation (Vi-COR)

Varied Industries Corporation (Vi-COR®) is a manufacturer of world class fermentation products for animal feeds. Vi-COR is an established global company with 48 years of fermentation research and development located in Mason City, Iowa, USA.

In 1999, Mark Holt, President of Vi-COR, introduced A-Max® yeast culture products for dairy. By applying modern techniques in microbiology and the use of natural enzymes, Celmanax® was developed. This three-in-one product of yeast culture, beta glucans and MOS is a beneficial product for dairy cows. This highly researched product delivers high quality cost effective results to the end user! Vi-COR is a biotechnology company delivering innovative solutions for improved animal health and increased milk production. Today, Vi-COR has expanded into over 50 countries delivering results around the globe.

The power of V® for animal health and nutrition!