Monster Energy Latest Addition to Advance Auto Parts Monster Jam

(Aurora, Illinois – Feld Motorsports PR) – Feld Motor Sports® announced today the newest touring monster truck – Monster Energy – which will debut January 7th at Houston’s Reliant Stadium for the upcoming Advance Auto Parts Monster Jam® season.

With a rumbling that could only be created by a supercharged, methanol fed 540 cubic inch, 1500 horse power massive engine, the 10,000-pound beast of a monster truck that is Monster Energy has broken through its cage and been unleashed. Complete with a four link suspension and four feet of ground clearance, the ravenous mechanical beast that will crush anything getting in its way will be guided by driver Damon Bradshaw, a Monster Jam World Finals℠ champion and former championship-winning supercross racer. There are monster trucks and then there IS Monster Energy!

Damon Bradshaw's awesome new Monster Energy ride for 2012.

“Monster Energy has always had a passion for competing in the dirt,” said Bruce Stjernstrom, Vice President of Sports Marketing. “Our partnerships with Feld Motor Sports including Monster Energy Supercross, and most recently the highly popular Monster Energy Cup, have allowed us to grow even closer to the fans who make us who and what we are. Holding true to our roots, Advance Auto Parts Monster Jam is an all-new and natural extension for Monster Energy and fans to enjoy are shared enthusiasm for horsepower, methanol and dirt.”

“We are very excited to expand our thriving partnership with Monster Energy to Advance Auto Parts Monster Jam and we certainly expect big things for years to come,” said President of Feld Motor Sports, Charlie Mancuso.

Monster Energy will Compete at the Following Advance Auto Parts Monster Jam® Events:

Jan 7 – Houston – Reliant Stadium
Jan 14,15 – San Antonio – Alamodome
Jan 20,21 – Milwaukee, Wis. – Bradley Center
Jan 28 – Anaheim, Calif. – Angel Stadium
Feb 4 – St. Louis – Edward Jones Dome
Feb 11,12 – Denver – Pepsi Center
Feb 18 – Los Angeles – Dodgers Stadium
Feb 25 – Arlington, Texas – Cowboy Stadium
March 3,4 – El Paso, Texas – UTEP Sun Bowl
March 9,10 – Fresno, Calif. – Save Mart Center
*Schedule is subject to change

Advance Auto Parts Monster Jam is the largest touring monster truck property in the world, entertaining over 4,000,000 fans at 350 performances in 10 countries. Monster Jam events can be seen on SPEED and CBS Sports. For more information, log on to www.MonsterJam.com for the complete schedule and to purchase tickets for the select cities your favorite super heroes will be in. Also be sure to check us out on Facebook at www.facebook.com/mjonline for all the latest news and photos of your favorite monster trucks.

Tickets for the 2012 Advance Auto Parts Monster Jam tour are available today at www.MonsterJam.com. Stay tuned for upcoming announcements at www.facebook.com/mjonline, and www.twitter.com/monsterjam.

About Monster Energy

Monster Energy supports the sport. Be it FMX, MX, snocross, road racing, supermoto, off-road, ski, skate, MTB, off-road, surf, snowboard, BMX – name it – the athletes are rockinʼ Monster Energy more than anything these days. Check out all the types – Original Monster Energy, Monster Lo-Carb, Monster Assault, Monster Khaos, the new Monster/fruit juice hybrid called “M- 80” and the ground-breaking Java Monster premium coffee & cream supercharged with our Monster Energy blend. For more information visit www.monsterenergy.com.

About Feld Motor Sports

Feld Motor Sports®, Inc. is the world leader in specialized arena and stadium-based motor sports entertainment. Feld Motor Sports, Inc. productions include Advance Auto Parts Monster Jam®, Monster Energy Supercross, AMA Arenacross Series, Nuclear Cowboyz®, and IHRA® Nitro Jam®. Feld Motor Sports, Inc. is a division of Feld Entertainment, the world’s largest producer of live family entertainment. For more information on Feld Entertainment, visit www.feldentertainment.com.

Hot Wheels & Monster Jam Roar Into 2012 Season With New Hot Wheels Monster Truck

(El Segundo, California – Hot Wheels PR) – Hot Wheels and Monster Jam are teaming up in an even bigger way to bring fans the ultimate in thrilling vehicle experiences.  For the first time, a Monster Jam monster truck will be driven by a Team Hot Wheels driver (Dan Evans has been announced as the driver for 2012) and will perform live – electrifying fans in a full line up of Monster Jam scheduled events in the 2012 and 2013 seasons.  To celebrate the Grave Digger 30th Anniversary, Hot Wheels will roll out new Monster Jam inspired toys ready to crunch, race and play.

Fan Voting:

In addition to seeing the newly designed Team Hot Wheels monster truck at Monster Jam events throughout North America, fans also will have a chance to help name the five-ton motorized mammoth.

Beginning today through March 9, 2012, fans can visit www.teamhotwheels.com to vote on one of five names for the truck:

·         Team Hot Wheels™ Firestorm®

·         Team Hot Wheels™ Motor Mauler®

·         Team Hot Wheels™ Jaw Crusher®

·         Team Hot Wheels™ Wrecker Breaker™

·         Team Hot Wheels™ Gasket Case™

The selected name will be announced at the Monster Jam World Finals℠ in Las Vegas, NV, on March 24, 2012.

“Monster Jam embodies what Hot Wheels is all about – over-the-top action, awesome power, showmanship and giving fans the ultimate in fantastical vehicle experiences,” said Simon Waldron, vice president of marketing for Hot Wheels. “We’re ready to take on Monster Jam in a big way with Team Hot Wheels and give fans the opportunity to name our truck.”

A Mattel promotional shot of the new Hot Wheels ride.

Team Hot Wheels Monster Truck:

The Team Hot Wheels Monster Jam monster truck is the first of its kind constructed with state-of-the-art laminate technology. Made of carbon fiber, Kevlar and E-glass (which is used to make some of the parts found on the International Space Station), the body weighs half that of a normal fiberglass body. The monster truck is 17 feet long, 11 feet high, weighs 10,000 lbs. and sports a 1,500 horsepower engine, making it a true monster truck behemoth.

To see how the Team Hot Wheels monster truck was created, fans can check out Hot Wheels YouTube channel for the “making of” footage for this monster truck.

“The newly built Team Hot Wheels monster truck has an extremely unique body style and look which will make it stand out from the other monster trucks in a way that is consistent with the Team Hot Wheels brand,” said Charlie Mancuso, president of Feld Motor Sports®.  “Keep an eye out for some exclusive videos that will be released in a couple months featuring Monster Jam and the Team Hot Wheels monster truck.”

Grave Digger 30th Anniversary Products

Hot Wheels is joining in the celebration of the 30th anniversary of Grave Digger, one of the most famous monster trucks of all time with cool new toys, including:

  • Hot Wheels RC Monster Jam Grave Digger 30th Anniversary – Grave Digger in RC toy monster truck form with oversized swamper tires, boosted lift and a fully functional remote control, allowing it to run over rough terrain. (ARP $29.99, available January)
  • Hot Wheels Monster Jam Grave Digger 30th Anniversary Boneyard Bash™ Play Set – The ultimate training stadium for Grave Digger. The play set includes tough obstacles, a breakaway haunted house and adjustable ramps for tons of crashing, smashing action. (ARP $22.99, available January)
  • Hot Wheels Monster Jam Grave Digger die-cast toys in three scales (1:64, 1:43, 1:24)

For decades, Monster Jam has been one of the largest and most successful touring family shows in the world. Over four million passionate fans fill the country’s largest premier stadiums and arenas across the globe to see the spectacle at more than 135 tour stops and 350 live performances each year.

2012 Team Hot Wheels Schedule at Advance Auto Parts Monster Jam®

Engagement

Date

City/State

Venue

1

Jan 6-7

Des Moines, Iowa

Wells Fargo Arena

2

Jan 13-15

Tacoma, Washington

Tacoma Dome

3

Jan 21

Houston, Texas

Reliant Stadium

4

Jan 28

New Orleans, Louisiana

Mercedes-Benz Dome

5

Feb 3-4

Peoria, Illinois

Peoria Civic Center

6

Feb 11

Anaheim, California

Angel Stadium

7

Feb 18

Los Angeles, California

Dodger Stadium

8

Feb 25-26

Oklahoma City, Oklahoma

Chesapeake Energy Arena

9

Mar 3

Detroit, Michigan

Ford Field

10

Mar 9-11

Grand Rapids, Michigan

Van Andel Arena

*Additional dates to be announced, schedule subject to change.

About the Hot Wheels Brand

Since 1968, Hot Wheels has been passionate about creating thrilling vehicle experiences through innovative product and content. With a fan base of more than 41 million people, Hot Wheels is the No. 1 vehicle property in the United States producing the coolest cars imaginable. The Hot Wheels brand began as a line of 16 1:64-scale die-cast vehicles; today, it has evolved into a true, global lifestyle brand for boys of all ages with segments that range from aftermarket parts to licensed apparel to branded digital content from Team Hot Wheels, a real-life race crew of professional drivers performing over-the-top stunts.  For consumers to learn more, visit www.HotWheels.com and www.Facebook.com/HotWheels.

 About Feld Motor Sports

Feld Motor Sports, Inc. is the world leader in specialized arena and stadium-based motor sports entertainment. Feld Motor Sports, Inc. productions include Advance Auto Parts Monster Jam®, Monster Energy Supercross, AMA Arenacross Series, Nuclear Cowboyz®, and IHRA® Nitro Jam®. Feld Motor Sports, Inc. is a division of Feld Entertainment, the world’s largest producer of live family entertainment. For more information on Feld Entertainment, visit www.feldentertainment.com.